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BEATRICE for THE ORDINARY CO

Posted on Saturday, November 8, 2014


Beatrice for The Ordinary Co
Photography: Zantz Han (@zantz)
Model: Beatrice Lee (@beatriceleesn)
Styling and Creative Direction: Myself (@luxmondi)

I'm a bit of a control freak when it comes to all things TOC. Fun fact: this is only the second time I've let anyone besides myself shoot for the brand (the first time was for this shoot with Nicolette) and honestly it always makes me hella nervous letting loose of the reigns until everything has launched and then I can breathe a sigh of relief that the brand is still intact and everything looks great.

The styling is a little more chic than what you'd see in the actual CBD of Singapore, but I'd like to think it's still believable. The one thing that guides me when conceptualising all the Lookbooks for TOC is to keep that element of reality - that when people see the photos, they feel like they could be these Ordinary Girls.

Anyway, it was nice to catch up with Beatrice again after so many years out of contact (I've known her on-and-off since Kindergarten, wow!) and to hear about all the fun and exciting things she's doing now. I always remember her as being one of the few girls in secondary school who was actually nice to me despite my crazy-whacko-slash-and-burn-everyone-in-the-way self back then.

I'd like to say I've changed in many ways and also not changed at all, but I guess if we care less about who we were and focused on who we'd want to be, we'd get a lot more things done.

Damn, I'm deep.

View full Lookbook, Beatrice for The Ordinary Co, here.

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