Nicolette for The Ordinary Co
Posted on Saturday, July 12, 2014
NICOLETTE for THE ORDINARY CO
Model: Nicolette Ong
Photographer: Carissa M. Tham
Styling & Art Direction: Myself
There aren't a lot of people whom I'd hand the reins of shooting for The Ordinary Co's Lookbooks to, but I've known Carissa as a friend for a while and been spying on her photography work for The Raven Wine Photography, so I couldn't think of why not to have her in!
For those of you who don't know, I control every aspect from the planning, styling, shooting, editing and hand-picking the models for all the Lookbooks in the past, which is honestly quite a lot for one person to do. However, I feel for the business to be able to grow in future, you have to let go here and there and it was really comforting to see Carissa confidently execute the photos to a T (even with me squawking and directing in the background) and still capture the feeling and brand identity of The Ordinary Co perfectly. Really appreciate how willing she was to take direction!
By the way, the concept of the shoot was of a cold beach like those overseas but really, we were at East Coast Park, haha. Thanked our lucky stars for the great windy and cooling weather, especially poor Nicolette who I covered in knits ahaha. All the models are always such great sports! For all the people who think being a model/photographer is the coolest thing ever, check out the behind the scenes photos below (excuse my anyhow lack of editing):
SUPER UNGLAM RIGHT. Ok so doing a shoot on Sunday at the East Coast probably wasn't the most genius idea on my part. It was mad crowded with families, and amidst having to fight for space on top of the breakwaters, I also had to the fear that my model and photographer would slip and roll down into the sea and i WOULDN'T KNOW WHAT TO DO. Also, having random tourists taking pictures of us because it's more interesting than the beach itself, people cluelessly (and some intentionally??) walking into the backgrounds of photos cause they wanna be famous too and is it me or has the beach gotten even dirtier ever since I was a child???
But not bad right, Carissa did a good job of angling her photos and it all looked great After all, it's all about perception, right? Actually the shoot itself honestly went quite smoothly and we laughed off most of the nonsense at the end of it all, so I'm quite proud of my small and passionate team for the day! You can view the full Lookbook here. Enjoy!
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