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Another Valentine's Day

Posted on Friday, January 12, 2018


PUPPIES x THE ORDINARY CO
Jewelry: @theordinaryco
Puppies: @chubsandlexie
Florals: @tweedtwigs
Models: @eletheowl & lee
Photography: Myself

So I literally did not have time to blog the moment December hit but hey look, I'm back! I'm actually really pleased with myself having shot both CNY and Valentine's Day lookbooks for The Ordinary Co before 2017 was even over, but it was more serendipitous in that I was thinking of reaching out to Ele about shooting her puppies and as if she read my mind, she beat me to it and asked if I wanted to collaborate with her and Guo (of Tweed Twigs!) and just nice it was in time for Valentine's day so we even got Ele's partner, Lee on board for what I now fondly like to call my first family photo shoot :'D

So yeah. Shoot day was a bit off a mess with 4 adorable but crazily energetic puppies running everywhere and tearing up all the flowers (cue many blur photos in which made me want to cry when I first opened the raws, haha) but somehow once they started getting tired and flopping around it got a lot easier to shoot! I'm really pleased with the results and the feedback I've been getting is overwhelmingly positive.

I included some little extras here but do check out the full lookbook here guys!

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CLINIQUE x THE ORDINARY CO

Posted on Thursday, May 25, 2017


CLINIQUE x THE ORDINARY CO
Models: Krystle, Kit and Klaire Ng
Clothes: Fayth Label
Photography / Creative Direction: Myself
Behind the Scenes Video: Foxes Den (see here!)

Some of my favourite shots from the CLINIQUE x THE ORDINARY CO campaign - super pleased with the results and how everything came together on the day. It's not often I have to manage so big a team (8 pairs of eyes staring at me at one point for instruction) but glad everything in my head came out exactly as planned! Sometimes you have all these ideas in your head that can't be fully expressed completely through a moodboard or words, so I can't stress how much easier it is to do a good job when you have the trust from your collaborating partners, in this case Jocelyn and the Clinique team and likewise can trust them back to organise everything on their end. Also, the extra pair of hands from Debra and Tim of Foxes Den was really a blessing on the day itself (steaming 3 sets of outfits for 3 girls was no joke, haha). Already planning for the next launch, but in the meantime...

Shop the Clinique x The Ordinary Co collection this month and get a Free Makeover + $10 voucher from Clinique!

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Saffron x The Ordinary Co

Posted on Saturday, May 14, 2016


SAFFRON x THE ORDINARY CO
Model: Saffron Sharpe (@saffronsharpe_)
Photography & Styling: Myself (@luxmondi)
Make-Up: Trishna Goklani (@trishnarawr)

The first time I did a studio shoot was for Miaowen's Lookbook more than a year ago but I literally did nothing except walk into the studio and ask the people there to help me set up the lights, then changed nothing throughout the whole shoot because of my lack of knowledge of how to deal with lights and unwillingness to mess anything up.

I think since then I've grown bolder thanks to a little push from Hanya to try it out again, but this time, I was to take control of the lighting myself. I wanted to avoid those kind of old school "professional" studio shoots, if you know what I mean. The goal was to be modern, clean and soft, and I'm pretty pleased with the results!! FYI, I didn't do any airbrushing or touch ups for Saffron's skin at all - the lighting just made it glow like that! (And I'm super lazy, so phew?)

Throughout the shoot I changed the light here and there, but most of the time I still didn't know what the EFF I was doing - but at least I was trying to understand. I feel like it's a lot of trial and error at the start that no one can really teach you because you have to look at the images and make your own decision if it's what you want in a photo, but also highly stressful since the studio charges by the hour you kind of have to produce results... or else. To be honest, there are a lot of fail photos as well and I feel that the picking of photos after a shoot is done is almost as important as the shoot itself.

I don't know how I would have had the courage to move forward without the help of Hanya and Trishna so I'm super thankful and blessed to have their support! The success of this shoot definitely would not have been possible without them in any way. So yeah, I don't know if I was mad to just go ahead and do it without much understanding of anything (I didn't know how to on the lights, BTW), but ok I'm excited to take this step forward in my continuous quest to understand more about photography and light!

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Sisterhood

Posted on Sunday, January 24, 2016


Sun, Sea & Sisterhood | Lookbook for The Ordinary Co
Models: Azel Han, Miaowen Sung, Jennifer Ang, Jasmine Sim
Photography: Myself
Artwork: Trishna Goklani

Definitely one of my favourite works in a while - nothing like a day by the beach with the infectious energy these girls brought to inspire some serious whimsy moments of sisterhood; and Trishna's artwork just made everything so... tumblr-able (I know that's not a word, but you know what I mean).

I've always considered myself more of a one-on-one person, I just clam up around new groups of people, but the thing is, I am an introvert but I seriously love being around people. I'd rather sit in a room full of people and enjoy everyone's company but not need to say a word. I just don't like talking when there's more than one pair of eyes looking at me, does that make sense? Anyway, I have this theory that all (or most) bloggers are introverts. We hide behind screens and share our lives online because it's not as nerve wracking - can anyone attest to this theory?

Anyway, if you want to win a pair of Customised Bangles like the ones shown above from The Ordinary Co this Valentine's Day, do check out @theordinaryco's Instagram page on how to win! (Contest closes on 31st Jan 2016)

View the full Lookbook on Facebook here.

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Kathleen and the New Year

Posted on Monday, January 12, 2015


Kathleen for The Ordinary Co
Photography: Myself

If left up entirely to artistic preference, I would have just made this entire album for The Ordinary Co black and white, but I have to sell stuff so you guys get to enjoy it all in colour here! Anyway, the New Year has kicked off to a good start already, and after all the hard work from 2014 between changing jobs and having to really think about what I want to do while I am still young, I'm finally going to put some time aside to start properly traveling again this year!!! Booked my flight for a girly trip to Seoul in April for the cherry blossom season + two exciting trips far away that is a sekret for now (only my close friends know). It's weird, but life is good now, you know? I half keep waiting for the day when suddenly it falls apart because I know how good things never last, but for now, I'm as happy and satisfied with life as I think I can ever be.

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Katie for The Ordinary Co

Posted on Tuesday, October 21, 2014


Katie for The Ordinary Co
Model: Katie Yong
Photography & Styling: Myself

So while I do appreciate the whole beautiful minimalist-modern idealogy, I'm not sure if anyone else notices how there are a lot of similar accounts on Instagram that prescribe to this and it is starting to all bleed into one. But that said, it's trendy, and we know retail is all about keeping up with the trends which is why I (a little shamefully) decided to try my hand at styling one myself for The Ordinary Co because you have to be adaptable right? I do admire people who can constantly function at this high level of editing themselves throughout their daily lives on Instagram - I know I couldn't do it. Sure, my feed could be a little more focused, but maybe we all take this a little too seriously. In a few years time some other social media platform will come along and everyone will move on, and we'll look back and wonder why it was so important.