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November 2014

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MIAOWEN x THE ORDINARY CO

Posted on Sunday, November 23, 2014


MIAOWEN for THE ORDINARY CO
Model: Miaowen Sung
Photography: Myself (as usual)

I finished all the artwork for this Lookbook in less than 4 hours in the middle of the night and for some reason I thought it would be interesting to save the progress at different stages for you guys to see how the layers were built up. It's a photoshoot of firsts for me - my first time doing studio work and my first time playing around with mixed media and really blending the elements of reality and visual art by making it seem like her hair and clothes were art too. Heh. Anyway it's really great working with models who are also fans of the brand - it always means a lot more too! I believe Miaowen was in the middle of hell week 13 in SMU but she still found the time to come down to shoot for The Ordinary Co which is super heartwarming.

Got a bit of mixed response regarding the lookbook and I personally feel I went a bit too girly with the styling and artwork (my only regret) so I'm looking to reel it in a bit more to return to our "ordinary" roots for our xmas shoot. Why yes, I had to sit down and plan every single shoot date to hit every single  occasion all the way till Valentine's Day. It's hard not to feel overwhelmed but at least with a proper timeline you'll have something to treat your eyes to every season ;)

View the full Lookbook here!

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Pacamara Boutique Coffee Roasters

Posted on Thursday, November 20, 2014


Love this greedy face ahaha

I found the unlikeliest of friends in dear Trishna, whom I had the opportunity to meet earlier this year when shooting the editorial for Perk by Kate x The Ordinary Co. It's really heartwarming how much she genuinely believes and supports TOC - and despite what feels like a huge age difference when I think about it, we had tons in common to talk about! I like to think I am young at heart (lol) or it's more likely that Trishna is mature beyond her years hahaha.

Anyway, we tried out the newly opened Pacamara Boutique Coffee Roasters (originally Oz Speciality Cafe) since we're like Thomson/Bishan people. Absolutely fell in love with the wide, bright and open interiors which is rare in the Singapore cafe scene. There was just so much space. And good space it was! I had the Truffled Mac and Cheese ($18.00 nett) and it was generously infused with them truffle oil + mushrooms. It's the cheesy oven baked kind which is super heavy, so sharing is recommended! The cafe was pretty empty because we came on a weekday, but somehow whenever my bus passes by in the late afternoon it seems fully packed. Definitely coming back here again to try what else they have to offer!

Photos by Trishna Goklani and Myself

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Oz Speciality Cafe

Posted on Monday, November 10, 2014

We learn in business school that location is everything, so I'd say it was a good move on Oz Speciality Cafe's part to change their location and shop name to the newly opened Pacamara Boutique Coffee Roasters (such a lovely space which, yes, I have already visited and will blog about soon!)

Old photos from a relaxing afternoon with the girls again - we have the Salted Caramel Banana Waffle which is decent, but i'm sorry because no waffle in Singapore will ever be anything more than decent for me after having eaten the real shiz in Belgium. They know how to do waffles. But yeah, decent. We also get a free latte from the nice service staff which they really didn't have to (yay) and just do regular girly catch up because we rarely have time to meet up as a group!

Shall not give the address for this place since it is closed, haha.

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BEATRICE for THE ORDINARY CO

Posted on Saturday, November 8, 2014


Beatrice for The Ordinary Co
Photography: Zantz Han (@zantz)
Model: Beatrice Lee (@beatriceleesn)
Styling and Creative Direction: Myself (@luxmondi)

I'm a bit of a control freak when it comes to all things TOC. Fun fact: this is only the second time I've let anyone besides myself shoot for the brand (the first time was for this shoot with Nicolette) and honestly it always makes me hella nervous letting loose of the reigns until everything has launched and then I can breathe a sigh of relief that the brand is still intact and everything looks great.

The styling is a little more chic than what you'd see in the actual CBD of Singapore, but I'd like to think it's still believable. The one thing that guides me when conceptualising all the Lookbooks for TOC is to keep that element of reality - that when people see the photos, they feel like they could be these Ordinary Girls.

Anyway, it was nice to catch up with Beatrice again after so many years out of contact (I've known her on-and-off since Kindergarten, wow!) and to hear about all the fun and exciting things she's doing now. I always remember her as being one of the few girls in secondary school who was actually nice to me despite my crazy-whacko-slash-and-burn-everyone-in-the-way self back then.

I'd like to say I've changed in many ways and also not changed at all, but I guess if we care less about who we were and focused on who we'd want to be, we'd get a lot more things done.

Damn, I'm deep.

View full Lookbook, Beatrice for The Ordinary Co, here.