October is Breast Cancer awareness month, and it was really nice to kick it off with a not-so-little light up of CHIJMES in pink! This year was extra special because it was also the 25th anniversary of the Estee Lauder Companies' Breast Cancer campaign, #RethinkPink and #PinkRibbon25.


The campaign was founded by Evelyn Lauder herself, and a lot of progress and awareness has been made these years - Breast Cancer mortality rates having decreased by 38% since the late 1980s. Nowadays it's common to see brands pledging support for Breast Cancer - but Estee Lauder was the first to do so in 1993 and are the ones behind creating the pink ribbon symbol, how amazing is that? The company has raised $70 million to date to fund research, and it was great to pledge our support and be part of the cause for one night.

Anddd of course, we also had a lot of fun - showed up in full force in pink, ate pink-themed food, drank wine out of pink paper cups in pink flamingo floats, but also listened to some of the speeches of Breast Cancer and watched the light up itself, which was pretty spectacular.

Cancer is so common these days that everyone knows someone who is affected, be it the actual patient, the caregiver or friends and family. Early detection gives the best chance of survival (5-year survival rates are more than 90% if cancer is found early) so do make sure you and your family check yourselves regularly!

Anyway, because I'm too lazy to do a separate post, here are my outfit photos (thanks to Laveena!)