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Nicolette for The Ordinary Co

Posted on Saturday, July 12, 2014




NICOLETTE for THE ORDINARY CO 
Model: Nicolette Ong
Photographer: Carissa M. Tham
Styling & Art Direction: Myself

There aren't a lot of people whom I'd hand the reins of shooting for The Ordinary Co's Lookbooks to, but I've known Carissa as a friend for a while and been spying on her photography work for The Raven Wine Photography, so I couldn't think of why not to have her in!

For those of you who don't know, I control every aspect from the planning, styling, shooting, editing and hand-picking the models for all the Lookbooks in the past, which is honestly quite a lot for one person to do. However, I feel for the business to be able to grow in future, you have to let go here and there and it was really comforting to see Carissa confidently execute the photos to a T (even with me squawking and directing in the background) and still capture the feeling and brand identity of The Ordinary Co perfectly. Really appreciate how willing she was to take direction!

By the way, the concept of the shoot was of a cold beach like those overseas but really, we were at East Coast Park, haha. Thanked our lucky stars for the great windy and cooling weather, especially poor Nicolette who I covered in knits ahaha. All the models are always such great sports! For all the people who think being a model/photographer is the coolest thing ever, check out the behind the scenes photos below (excuse my anyhow lack of editing):



 SUPER UNGLAM RIGHT. Ok so doing a shoot on Sunday at the East Coast probably wasn't the most genius idea on my part. It was mad crowded with families, and amidst having to fight for space on top of the breakwaters, I also had to the fear that my model and photographer would slip and roll down into the sea and i WOULDN'T KNOW WHAT TO DO. Also, having random tourists taking pictures of us because it's more interesting than the beach itself, people cluelessly (and some intentionally??) walking into the backgrounds of photos cause they wanna be famous too and is it me or has the beach gotten even dirtier ever since I was a child???


But not bad right, Carissa did a good job of angling her photos and it all looked great After all, it's all about perception, right? Actually the shoot itself honestly went quite smoothly and we laughed off most of the nonsense at the end of it all, so I'm quite proud of my small and passionate team for the day! You can view the full Lookbook here. Enjoy!

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Cups N Canvas with E-main

Posted on Monday, June 30, 2014


Gosh these photos are super old but I finally found time to put them up! Spent some quality talking time with my almost-neighbour E-main at Cups N Canvas in another one of our cafe hunts. The concept of the cafe sounded pretty cool - drinking coffee while painting, but we decided to skip the painting portion and focus on the food, which most people there did as well.

The main reason we wanted to come was because of the Sweet Potato Latte ($4.80), which is the pretty purple coffee you see above, but sadly it's prettier than it looks. Personally i found the sweet potato taste too strong and heavy, and E-main didn't finish it, so I would say give it a miss! Not to mention, breakfast was seriously lacking. Sure it looks delicious in photos, but the scrambled eggs were sadly dry, the sauteed mushrooms were under-seasoned and the bread was cold. Eee. Not cheap either - i had the Breakfast Delight with the smoked salmon ($18.90) and E-main had the Breakfast Canvas with the bratwurst ($17.90). Side note, I can't look at the word bratwurst and pronounce it any other way than the Germans do hehe.

The only saving grace of the meal was the Earl Grey Cheesecake ($7.00). To die for! The earl grey flavour was definitely strong enough to enhance the whole cheesecake. Would actually consider coming back for just this despite the less than average food and overpriced. It was that good.

So yep. All in all, food was disappointing but company definitely was not :) I'm trying my hardest to learn from role models like my friends. E-main for one always tries to see the best in people, and I don't know why that's not something I do naturally, but I feel that a lot of times we are conditioned to feel the way we feel are because of the people we grew up with. So it's a great thing to surround myself with positive friends such as E-main to slowly begin the process of (hopefully) becoming a better person ♥

Cups N Canvas
139 Selegie Road
Singapore 188309

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Behind the Scenes: Perk by Kate x The Ordinary Co

Posted on Saturday, June 21, 2014


Just a behind the scenes look at what went down at the latest Lookbook shoot, Perk by Kate for The Ordinary Co! It wasn't easy for Kate and I to find to find the perfect model, but I guess it worked out in the end because when I look back on the photos, I think that Trishna really did a good job of bringing what I was envisioning to life and still keeping it all classy. Not to mention, Kate's house is an absolute dream to shoot in and she and her husband were so generous to feed us kiddos with lots of tidbits! Wish I took more photos of the place! Totally inspired.

Anyway, I think one of the key ideas that guides me for the brand and direction of The Ordinary Co is of the models just being Ordinary Girls - hanging around at home, not over-made up and always accessible. The girl could be you. I always have so much self doubt whenever first look at the raw photos I take after every photoshoot, and shooting lingerie should be a controversial thing so I'm grateful for the feedback from people who saw it and said it looked really high fashion which is all I really want zomg :'D

Looking forward to shooting more controversial things in future, but yet keeping it all stylish. Off to another shoot tomorrow, but this time I won't be behind the lens! (No, I am not one of those people who start a blogshop so they can be models lolol) But yep, stay tuned to find out more!